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LAGOS, Nigeria, July 02, 2019 – Retail and Loyalty Platform, Loystar today announced the release of an e-commerce sales plugin designed to integrate inventory, sales, and customer information across offline and e-commerce stores, as part of its goal to help retail businesses build customer loyalty and drive repeat sales.

With the launch of the Loystar WordPress and WooCommerce sales plugin, businesses that previously struggled with managing sales & inventory, loyalty programs and customer information for both physical stores and e-commerce stores can now integrate multiple offline outlets and online stores seamlessly, to deliver a single and connected customer experience.

The plugin allows inventory in a business’ physical store to be automatically updated with any sales from its e-commerce website. Customers can also have their loyalty points credited to their account, regardless of where they make a purchase. Also, when an online customer enters a physical store to purchase a product, the details of that customer will be readily available, which ensures that returning customers get a seamless experience.


Ayo Dawodu, CEO of Loystar, says: ‘The launch of this product is aimed at helping retail brands evolve into an Omni-Channel business. We already see some fashion brands like HOPE Fashion and NACK, adopt the product to take advantage of the advances happening in today’s Omni-connected world.

This plugin will complement Loystar’s flagship product; a point of sale and customer loyalty platform designed for retail merchants to manage sales, in-store, at pop-up stores or anywhere trade can happen.

Currently, the plugin is only available to businesses whose e-commerce sites are powered by WordPress (i.e Woocommerce). Loystar will make this feature available to businesses with e-commerce sites powered by other software in the near future. 

To learn more, watch this video that gives an overview of how the plugin works. 


Please direct inquiries to Winnifred,

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Loystar is a retail and loyalty point of sale platform, designed to help merchants sell and drive repeat sales in their business. Since it’s launch in 2016, it has been able to add merchants in international markets such as in Ghana, Liberia, the Gambia and the United States to its client base. The company was also selected by VISA as part of the finalists for its VISA Everywhere Initiative and has been supported by MEST Africa, the Tony Elumelu Foundation, Sterling bank and the Nigerian Economic Summit Group (NESG). Loystar is based in Lagos, Nigeria and can help any forward-looking retail brand across the world optimize its point of sale operations with its offering and position such brands to sell more and drive repeat sales in their business.

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