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Loystar partners with Social Media Week Lagos To Produce “Closer to Customers: How to build customer relationships that drive repeat sales.

The SMW Lagos 2018 theme “Closer” will explore the intensifying conflict between community and individualism. The conversation will bring together a diversity of perspectives to discuss the most productive ways to harness these forces to drive innovation, improve consumer experiences and bring people together. Informed by the theme Closer to Customers, we would discuss how retail brands can drive repeat sales in their business by employing strategies and tactics to improve customer relationships, which in turn leads to strong customer loyalty.


Closer to Customers: How to build customer relationships that drive repeat sales is part of the larger Social Media Week conference hosted in 12 cities around the world.  This event will take place on March 1st, 2018 by 12:30 pm


Social Media Week Lagos (SMW Lagos) produced by AFRIKA21 returns to Lagos, Nigeria for its 6th edition on the 26th of February – 2nd of March 2018. The first African city to host the annual event, to date over 25,000 people have participated in SMW Lagos.


The event will be held at the Loystar’s Headquarters, located at MEST Lagos, a state of the art workspace in Lagos, Nigeria.  We will join over 100 other keynotes, panels discussions, master classes, digital installations, co-working spaces, and networking events exploring a wide range of topics including business, entertainment, education, technology and politics.  The event is free and open to the public.


To learn more about  Closer to Customers: How to build customer relationships that drive repeat sales or SMW Lagos 2018, register to attend visit the event page.
For the latest news and updates, please follow the official hashtag for the event on Twitter – #SMWCloserCustomers



Loystar provides mobile point of sale applications for retail merchants to connect with customers, sell their products and build customer loyalty in their business. We have realized that most small businesses are usually under-served, even though their commercial activities creates economic value.
Champions of the economy, as we like to call these merchants, we believe not losing customers is what keeps them in business. Ensuring their optimal productivity would create a positive effect on society as majority of them engage in business to improve the lives of their families, themselves and indirectly, the economy of the nation they dwell.



Social Media Week, now in it’s 8th year, is a worldwide event exploring the social, cultural and economic impact of social media. It’s mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information. www.socialmediaweek.org


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