Loystar Solutions Limited, doing business as Loystar (also “our” or “us” or “we”) – has updated it’s privacy policy to answer questions around: Data collection, what data points are being collected? Will the data be shared with any third parties? How will the information be used?
How long will the data be stored for? What rights does the data subject have? How can the data subject raise a complaint?

The humans at Loystar are passionate about the merchants we serve and are committed to their success. In our service to you, we would like to express that we are not in the business of selling, renting or trading your email address, phone numbers or any personally identifiable information with an external third party for the purpose of any malicious intent.

In this privacy policy, we would share why we collect some of the data, when we collect them and how we use them to create value.  We would also share limited instances such as when we integrate our software to partner software products to increase productivity value. One such instance is Loystar integrating with an accounting software or a payment solution.

Across all of these instances, security of your data and our platforms remains top priority and we would always seek your consent or notify at every point of a possible data exchange.

In the wake of the General Data Protection Regulation (GDPR) developments, our goal is to better and more responsibly serve merchants in the European Union region as well as those outside the E.U, who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used on our platforms. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

Types of Data we Collect?

What personal information do we collect from the people that visit our blog, website or app?

Google Analytics

When someone visits www.loystar.co we use a third party service, Google Analytics to collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

As part of the registration process, you are added to our e-newsletter list, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. Again, we don’t rent or trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by cpontacting us directly via email – hello@loystar.co – to take you off the list.

 

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested. We may use your personal information, such as your name, email address, and transaction history, to personalize your experience and to deliver the type of content and product offerings in which you are most interested. This may include providing personalized recommendations, promotions, and special offers, as well as customizing our platform to better meet your need.

• To allow us to better service you in responding to your customer service requests. We may use your personal information, such as your name, email address, and transaction history, to provide support and handle customer service requests. This may include responding to your inquiries, resolving technical issues, and providing assistance with using our platform.

• To send periodic emails regarding your usuage of our products and services as well as for marketing purposes. We may use your personal information, such as your name and email address, to send you marketing and promotional communications about our products, services, and special offers. This may include newsletters, promotional emails, and other types of marketing communications.

• For periodic reports about sales, customer retention, inventory reports, insights and other retail intelligence functions as required. Retail intelligence includes aggregated and anonymized information about sales trends, transaction data, customer behavior, and other business metrics. This information is used to help our merchants make more informed business decisions, and to improve our platform and services. We will only use data that has been anonymized and aggregated to create retail intelligence. This means that individual merchants will not be identified or associated with the data used to create these insights.

Additionally, we will not disclose any personally identifiable information (PII) about merchants in anyway.

 Partner Organizations and 3rd Party Services

As earlier stated, we may share anonymised personal information with other organisations’ software product, such as accounting products, human resource management products, and electronic payment products, who use this to create value and increase productivity for merchants.

 

Access to your Personal Information?

You are entitled to view, amend, or delete the personal information that we hold. Email your request to us at privacy@loystar.co

We may share your information with third-party service providers who help us provide our platform, process transactions, or perform other business functions. We may also share your information in response to a legal request, to protect our rights or the safety of others, or as part of a merger, acquisition, or sale of assets.

Changes to the Privacy Policy